The Real Reason You’re Not Getting Booked
It’s not about reach. It’s about relevance, and here’s how to get it.
Most experts think they need more to get booked.
More followers. More posts. More networking. More time “out there.”
But here’s the truth: more reach won’t matter if your message doesn’t land.
The gatekeepers and decision-makers you want to connect with aren’t scanning for the loudest voice. They’re scanning for the clearest fit. They’re asking one question:
Does this person solve a problem my audience actually cares about right now?
If the answer is no—or if you’ve made it hard to tell—you’ll be passed over no matter how often you show up.
Visibility without positioning is just noise
You can be everywhere and still be overlooked. That’s because reach gets you in the room, but relevance gets you invited back.
Relevance means your message is positioned directly against a problem your audience is feeling in real time. It’s specific enough to make them think, “That’s me. I need that.”
And here’s the part most people miss:
Relevance is relative. Your value has to be positioned next to something your audience already recognizes as urgent.
Generic promises like “helping you grow your business” or “helping you feel better” fade into the background.
Sharp, specific positioning—“I help first-time founders double their revenue without burning out”—pops because it maps to a felt need.
Start with the problem, not the pitch
Before you send another pitch or update your bio, ask yourself:
Who exactly do I want to book me?
What problem are they trying to solve this quarter?
How does my expertise plug directly into that problem?
When your positioning connects those dots clearly, you don’t have to shout. You just have to show up where the right people can hear you.
Hey!
If you’re tired of showing up and still feeling overlooked, start by tightening your positioning. The easiest way to see what’s missing is with my free Personal Brand Visibility Audit. You’ll walk away knowing exactly what to fix so your message starts working for you.
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Jane Grismer is a professional coach, brand strategist, and creator of Booked + Branded. She helps quietly powerful experts turn clarity into positioned offers, visible authority, and scalable growth—through structure, simplicity, and intentional focus. www.janegrismer.com